Certificate in Digital Marketing

Certificate in Digital Marketing

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Course Description

This course covers absolutely all things digital that would be required in any sales, marketing or business development role in today’s business world!

It is ideal for current digital marketers to take their knowledge to the next step and is ideal for those already involved in digital marketing in the commercial sense.

Who is the course for? This course is designed for those wanting to work in marketing or marketing professionals who want to specialise knowledge & understanding of what digital marketing is & how it relates to the marketing industry & turn that knowledge into successful marketing strategies.

No matter what your role in the company you will benefit from gaining insight into today’s digital arena. 

Course Level: Suitable for intermediate to Advanced levels

Upon completing the 2-day course you will be at a masterclass level which means you could practically implement anything you have learned in a commercial role whereby digital marketing is required.

What will the course cover? 

Day – 1
You will learn;
  • Search Engine Optimisation (SEO)
  • Pay Per Click (PPC)
  • Email Marketing & Automation
  • Sales lead generation funnels
  • Blogging
  • Content Marketing
  • Viral marketing
  • Online PR & Advertising
  • Affiliate Marketing
  • Social media Marketing
  • Website Conversion Optimisation
  • Internet Marketing Strategy
  • It also looks at Digital Metrics & Google Analytics
  • Digital Marketing Tools for efficient & effective online marketing
  • Legislation, regulation and codes of practice and governance.

Day – 2

The second section of the course covers the practical implementation, management of what you have learnt on day 1 and is hosted as an interactive Creative workshop

You will learn;

  • How to create engaging content such as: video, photos, images, infographics, animated presentations yourself!!!!
  • Designing high impact social media profiles and pages
  • Creating Ad campaigns
  • Create landing pages that convert to leads
  • Writing search engine optimised content for the web
  • Writing blogs that drive traffic and interaction
  • Design effective email campaigns and templates
  • What the perfect anatomy of a homepage looks like
  • Design tactics for website conversion optimisation
  • How to perform and record results of your digital marketing audit (including competitor analysis)
  • How to create a digital & social media strategy using our planning template
  • How to record metrics aligned to your own business goals using our template
  • Using digital marketing campaign results to improve lead generation and conversion going forward
  • Case studies and proven strategies to inspire!

 

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